Every year we use the time leading up to the end of June to review our gift/stock situation and look at the coming year. It is an important time of year for our planning and signals that it’s almost time to start working on Christmas. We are about to start going through the gift items we have left and put them on our website for sale and market them to our client database. Often as a gift company we order large quantities of stock and may end up holding 1,2,10 of something that doesn’t sell at the time of purchase. Product development in our business is a critical part of ensuring gifts are regularly refreshed and we are always presenting new options.
In the coming financial year our focus will be on new categories such as organic and fair trade gifts, Australian themed gifts along with a greater focus on our Mother and Baby range. Whilst companies in our industry have faced their challenges due to the economy, gift giving is always a priority for the right season, occasion or sentiment people want to convey. Now more than ever a quality gift can really make a difference to someone.