This article was recently published by news.com and goes on to point out by 2010 Australians are forecast to spend $1.2bn on gift cards, 30% of which will not be spent.
As a gift company we watch this media commentary with great interest as it illustrates;
- People are looking for convenience gifts as time becomes more precious.
- How much money gift giving is costing consumers, with no tangible benefit delivered either the giver or receiver.
This presents a huge opportunity for companies such as ours to deliver real gifts, real value and real enjoyment. All with the convenience.