Hampering Around

Facebook recently announced it is closing its Gift Shop to focus on other aspects of its business.  This raises two interesting points for any gift company;

1. Can a business simply add a range of gifts to it’s product set?
2. What is involved in doing this and can it be done successfully?

At  Hampering Around we would argue the answer to both is no.  Simply adding gifts to a business and calling yourself  a gift business is not easy, particularly when you consider what is required behind the scenes (which goes to point number 2).  The truly successful gift companies are those are built on passion, expertise and dedication to gifting, not where the gift range is an afterthought.

We are currently developing a small range of Celebrity Chef gifts.    With the recent success of Masterchef, various restaurant openings and the general publics interest in good quality food we believe it would be a very complimentary addition to our business.  We are already in the business of high quality, gourmet products and this would fit nicely with our business and its values.

There is several criteria that we are working to, everything from packaging appeal through to usability ie. could someone actually use what is in our gift to make something special.

We would welcome any feedback or comments on this idea as it would help us better formulate our range and offering.