Christmas is a special time of year and means many different things to people. We always find it interesting to survey our clients about;
- What gifts they received.
- Did they enjoy the gift.
- Was the gift appropriate.
- Was the gift just for them or to share with others.
Given our business is gifts, we talk to people who have received all manner of gifts such as experiences, gift cards, gift hampers, alcohol and many other things.
More and more we are seeing people spending time thinking about giving a gift that will be remembered and viewed as special. Conversely, those receiving the gift form an opinion about what they are given, for example a local radio station today announced it is giving their staff $75 gift cards for use across several stores owned by a major Australian retailer.
Whilst the amount of money spent is reasonable, will the receivers of this gift remember in 12 months time what they received this year or what they purchased with the card?
Part of giving a gift is making it meaningful and leaving a lasting impression. This is what our business is all about.